The Buck of Poor Conversion and High Attrition Rates Stops HERE

We are an internet gaming marketing agency specializing in managing all aspects of the internal marketing of online gaming properties, specifically online casinos – from onboarding gambling traffic, to converting new registrants into new depositors, and then retaining online gamblers as active bettors and depositors for as long a period as possible.

We handle the account management, customer service, user experience, game and betting features, player incentivization and reactivation across all stages of a gambler’s life-cycle, including the management of all elements and features of the gaming products, their interface, and communications.

To enable the management of gaming traffic we also manage the external marketing of online gaming sites though digital and internet marketing, and operating an affiliate program to recruit traffic providers and web marketers, to channel their gambling traffic to us. Our program is affiliate-friendly and transparent, shorn of restrictive policies, and offering competitive and attractive revenue share commissions; click here to visit our affiliate program.

We are an ‘old school’ type company in the internet age, rolling up our sleeves, taking out pens and pencils, opening up spreadsheets on a table – and getting down to brass tacks to achieve our goals. This minimalistic website is a metaphor for the directness and practical simplicity we aim for in our work.

The essence of our work is the internal marketing management of online casinos. Beyond handling all the elements pertaining to the functioning of the casino – promotions, bonuses, incentives, user experience & ease of use and navigation, game selection and display – the core of our work is player account management, expressed as customer conversion and retention.

We approach this task through data mining, statistical research and modeling, gambling behavior modeling – all aspects of business intelligence (BI) – and most fundamentally ‘old fashioned’ spreadsheet-style account management, where we examine player accounts one-by-one to become familiarized first-hand with each of our players and their characteristics; from this we develop individualized as well as segmented tactical methodologies for the optimal management of player accounts, to address critical aspects of their game play, profitability and spending – across their lifecycle. We focus on assessing and balancing between player bet risk and profitability, while aiming throughout to retain gamblers as active bettors for as long as possible. Our implements include customer relations management (CRM), targeted incentives and communications, and suitable bet limits. Where most casino operators and marketing companies spend their time with the trimmings – automating “processes” and pursuing business theories – we spend ours engaging with the data and doing actual marketing work, getting our fingers, proverbially, dirty.

In the same manner of account management, data mining, statistics research and segmentations, we also manage our external marketing activities, to promote our igaming sites through search engine optimization (SEO), media buy, and affiliation: the optimal management of one side of the operation complements the other, and vice versa, where the common denominator is, an emphasis on delivering value to our partners – our gamblers and our traffic providers.

Our guiding principles are integrity and transparency with both our traffic sources and our players.

Our team has over 25 years experience in online gaming, ecommerce, web marketing and internet advertising, from the early days of internet gambling to the present day.

Our managing director has worked with 4 different igaming and casino operations, two of which were bought by international gambling operators thanks in part to his work: Jackpot Factory (Brightshare affiliate program), Intercontinental Online Casinos (PartyGaming / iglobalmedia affiliate program), Ad-Gency (Cpays / Affiliates United affiliate program) and William Hill Online.

Our MD headed internal marketing departments, established online telemarketing and live chat departments (‘frontal marketing’), and at his peak he was a one-man department at Ad-Gency handling all of the conversion, retention and CRM work across the company’s 16 casino brands, generating $15 million monthly income, with 45,000 monthly active players – and shortlisted as one of the company’s 9 key employees (out of over 250 staffers). He brings a wealth of experience from his activities at these companies and the different igaming software platforms they used. Our operations and professional standards are shaped and guided by the lessons and insights, and unique work methods and analytical methodologies our managing director gained and developed from his international experience.

These insights may best be summarized thus:

We place emphasis on the execution of actual work over the implementation of time-saving automation and processes; automation is in aid of something and not a goal unto itself.

There are no “untreatable” players: every customer account can be treated on an almost daily basis, across different subjects, in order to convert him, keep him active or reactivate him.

CRM (customer relations management) is likewise a supporting element of our work – even a byproduct of it – and not a goal in and of itself; it does not predetermine how we work or how we see the challenges posed by our responsibilities: points of contact, communications and account management are established where they are identified as relevant and needed, and not because of any orthodoxy which posits that CRM need be ‘everywhere’.

Focus on the management of players (and traffic sources) rather than the esthetic appearance of the casino or affiliate site: what occurs below the hood is the running of the proverbial engine, and this is really what enables the marketing management company to be successful.

Be honest: most of the gaming operators we worked at were in the habit of cheating both players and affiliates; here we are above-board with everyone and adhere to simple, straight-forwards terms and conditions without tricky fine print.

Much of what we do is the result of learning from mistakes we have seen other casino management and internet marketing companies make, and ensure that those erroneous approaches are not adopted here. Our ‘best practices’ are the byproduct of our avoidance of past mistakes made elsewhere.

• raised casino revenue 7-fold in 5 months, from $125K to $900k
• reduced 1-time depositors to less than half of their database
• raised monthly retention of 1-month old players to almost 50%
• raised monthly share of retained users to over a quarter of their database
• doubled player retention year on year for consecutive years
• increased deposits month-on-month by 15-20% over consecutive years
• raised Netgaming/Deposits to over 75% month-on-month for consecutive years
• increased monthly new player conversions by double digit % for consecutive years

Click here to join our affiliate program and profit from our expertise